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Customer Spotlight

Peter H. Rubin, MD is replacing EndoWorks with Provation Apex at his GI ASC practice

Peter Rubin Portrait

Peter H. Rubin, MD



- Owner at Peter H. Rubin, MD, PC
- Associate Clinical Professor of Medicine at the Mount Sinai School of Medicine
- Gastroenterologist at the Mount Sinai Endoscopy Center


New York, NY

Provation Customer Since


Procedures Performed Annually


Fun Facts

Dr. Rubin is an accomplished runner having completed 14 New York City Marathons, and studies classical piano.


About Dr. Peter H. Rubin

Dr. Rubin has been practicing gastroenterology in New York City since 1975. He is an Associate Clinical Professor of Medicine at the Mount Sinai School of Medicine where he is actively involved in educating fellows, residents and medical students. 

Most recently, Dr. Rubin established his own practice, an ambulatory surgery center (ASC) specializing in gastroenterology and gastrointestinal endoscopy, on Park Avenue in the Upper East Side of Manhattan, New York.  

ASC Challenge

Dr. Rubin’s mission in establishing his own practice was to integrate modern technologies and therapeutics with traditional medical practice to focus on in-depth consultation and thorough examination of the patient. In order to accomplish this, he knew implementing a trusted procedure documentation software solution would be of utmost importance, so he adopted Olympus’ EndoWorks software.

This solution was sufficient for his practice until Olympus sunset EndoWorks and stopped maintaining critical updates, causing his entire procedure documentation solution to crash.  For over a month, Dr. Rubin was unable to perform his procedures at this ASC location.

It was time for Dr. Rubin to find a trusted, comprehensive solution for his ASC that was also an Olympus EndoWorks preferred replacement  

Solution: Provation® Apex

Dr. Rubin frequently performs complex post-surgical and inflammatory bowel disease (IBD) procedures and grew accustomed to having the deep medical content of Provation MD at his fingertips while performing procedures at Mount Sinai.

When Dr. Rubin heard Provation had a new SaaS platform that will have the same deep medical content and anticipatory workflow, without the large IT footprint, he was intrigued.

“As an Apex Early Adopter, I’ve been working closely with the Provation team to ensure features that are important to physicians are included in Apex and they have been great to work with,” said Peter H. Rubin, MD. “I’m confident that Provation Apex will be the future of procedure documentation and I’m happy to be influential in the continued evolution of the product.”

Read more about Provation Apex for ASCs.

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EndoWorks is a registered trademark of Olympus America Inc.